Contact No Persistence for that center IEBS – Innovation and Entrepreneurship Business School


The Specific operating a company Management and Marketing should train professionals who wish to sign up for senior management decisions and proper activity inside the commercial and marketing organizations through an extensive check out conventional marketing, marketing and customer key account management.

Therefore, the purpose of the specific operating a company Management and Marketing is dotarte of skills to effectively match the commercial and marketing responsibility within the mainstream market through getting a built-in think about the essential aspect areas that shape the game in the organization.

Entrepreneurship, innovation, ethics and sustainability would be the additional values which will IEBS as it’s needed while using modules within the Innovation and Ethics, preparing well in lots of areas needed for leading companies within the XXI century.

Part I. Directorate of Product Management

  1. Marketing and business in our organizations

1.1. The idea of marketing and commercial activity in organizations.

1.2. Organization and business structure.

1.3. Economic and financial management.

1.4. Management and wish for HR that is interaction while using the business.

1.5. Operations management and marketing.

  1. Information management and selection

2.1. Information and decision-making.

2.2. General market trends.

2.3. Qualitative studies.

2.4. Quantitative studies.

2.5. Experimental and observational techniques.

2.6. Internal information management along with the interface.

  1. Marketing analytic

3.1. Internal conditions of advertising.

3.2. Economic charge of the marketing and profitability guidance

3.3. Ecological factors and types of conditions.

3.4. purchase and competitive structure.

3.5. Consumer behavior.

3.6. SWOT proper diagnosis.

  1. Business planning.

4.1. The idea of planning.

4.2. Proper plans and proper proper strategic business plans.

4.3. Proper Product / business Planning and range.

4.4. Sales forecasting: concepts and methods.

4.5. Goal setting tips.

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